Ross Easton
Ross has extensive technical experience in platforms, investments and technology development. Prior to joining Embark/Scottish Widows, Ross spent thirteen years with Standard Life, Standard Life Investments and abrdn, where he initially led the design of the Standard Life response to the Retail Distribution Review before becoming Head of Proposition for the Standard Life Wrap platform.
Within LBG he leads the Embark, Scottish Widows, and Stocktrade Share Dealing propositions with a collective purpose of delivering value for investors and enabling access to advice through the provision of market-leading solutions to UK financial advisers.
Ross is also a key media spokesperson for the Scottish Widows Platform, regularly taking part in industry debate on the future of the market, innovation and the role of technology.
The evolving platform landscape: Consolidation coming down the track and embracing AI
Platform consolidation and AI adoption are reshaping adviser workflows. Explore trends, challenges and opportunities for efficiency and long-term client support.
The modern platform landscape
Theme 2 explores platform trends, highlighting efficiency, flexibility, and paraplanners’ priorities for operational success.
Unlocking growth potential with our new multi-asset funds
Explore how Scottish Widows' new Managed Growth Funds help unlock long-term growth through expert asset allocation, global diversification, and cost-effective...
The value of advice
Discover expert insights from Ross Easton and Carol Anne Mitchell of Scottish Widows on the growing importance of financial advice....
Autumn budget – the implications for advice
Scottish Widows experts Gareth Davies and Ross Easton explore the Autumn Budget’s impact on pensions, inheritance tax, and how advisers...
Recognising risks in the platform market
Our latest data reveals that a sizeable and persistent gap has opened up between adviser and investor confidence.
Paraplanner survey 2024 - research round up
Three quarters of our paraplanners are under 50, with a 91% majority employed directly by adviser firms, either full or...
Paraplanning & technology: A love-hate relationship?
See how paraplanners feel about how the technology they use is evolving and the potential role of AI to make...