Boring Money

Boring Money is a UK-based financial services research and consumer insights company founded in 2015 by Holly Mackay. Its mission is to make investing and financial decisions accessible and jargon-free for everyday consumers. The organisation blends quantitative data with qualitative research, including focus groups and interviews, to understand investor behaviour and improve engagement across pensions, investments, and advice services.

Operating as an independent business, Boring Money publishes influential reports such as theAdvice Report and Pensions Report, and runs consumer panels to track trends in financial confidence, advice uptake, and digital engagement. The company also partners with major financial brands and regulators to shape better outcomes for retail investors, with a strong emphasis on clarity, inclusion, and practical guidance.