The AI challenge – unpicking risks and opportunities for investors Thumbnail

The AI challenge – unpicking risks and opportunities for investors

Share

AI is fast becoming an essential part of our daily lives and often in surprising ways. From the road network and the healthcare we receive, to the news we read and food we order, AI is transforming the world we live in.

AI will shape the next era of corporate strategy, economic growth and market transformation. Indeed, in the UK alone 75% of financial firms are already using AI1 and a further 10% are planning to use it in future.

But with such rapid and widespread adoption, AI is quickly becoming a core governance and sustainability challenge that can present material risks to companies. This is a core theme in our new report, Governing the Algorithm: Investor Priorities for Responsible AI in which we analyse the clear opportunities – and responsibilities – for investors to help shape the governance standards needed to manage the emerging risks of AI.

Ultimately, it’s in everyone’s interests to ensure that AI is developed and deployed in a way that supports not only innovation, but inclusion, stability and shared prosperity.

This is exactly why we incorporated AI and ethics into our stewardship priorities in 2023. Since then, we have been researching and engaging with asset managers to explore how AI oversight can be more effectively embedded into ESG analysis and investment practice.

AI is quickly becoming a core governance and sustainability challenge that can present material risks to companies.

AI governance priorities

While AI offers efficiency and innovation, it also introduces systems that lack transparency where decision-making logic is hard to pin-point.

These so-called ‘black box’ AI models – where even the models’ developer is unable to determine how it makes decisions – raise risks related to bias, misinformation, privacy and operational integrity. This could create serious challenges for businesses around issues such as legal exposure, reputational damage and eroded stakeholder trust.

Despite the scale of adoption, Stanford’s 2024 AI Index2 finds that fewer than 20% of public companies currently disclose details about their AI risk mitigation strategies, and only 10% report on fairness or bias assessments.

This lack of transparency presents a material blind spot for both investors and regulators. In our report we found this transparency gap makes it increasingly difficult for investors to understand how AI is being governed, especially in high-impact sectors such as healthcare, finance and retail.

To tackle this, boards must consider AI as a cross-cutting governance concern – much like cyber-security or climate risk – that requires appropriate oversight and clear risk mitigation processes.

Our framework for investor action

Analysis by ISS-Corporate3 highlights that only 15% of S&P 500 companies disclosed some form of board oversight of AI in their proxy statements. Even fewer, just 1.6%, provide explicit disclosure of full board or committee-level responsibility.

To help address this, we advocate a three-part approach.

First, we believe AI governance should be integrated into ESG investment analysis, with investors assessing how companies disclose AI use, establish internal safeguards, and assign oversight to executive or board-level leaders.

Second, stewardship and engagement must focus on how companies govern AI day-to-day. This includes engaging on bias assessments, explainability mechanisms, and ensuring human oversight is embedded in high-impact use cases. Where transparency or risk management is lacking, escalation through proxy voting can be an appropriate tool.

And lastly, investors have a crucial role in setting clear expectations. This means aligning stewardship practices with global standards like the OECD AI principles, and EU AI Act. By setting and following clear standards, we can help shape an investment environment where innovation is matched by accountability.

It’s in everyone’s interests to ensure that AI is developed and deployed in a way that supports not only innovation, but inclusion, stability and shared prosperity.

Supporting responsible AI

With long-term investment horizons and systemic influence, pension schemes are uniquely placed to drive stronger governance standards across the economy. As long-term stewards of capital, we are accountable not only for today’s performance, but for the sustainability and resilience of people’s futures.

By encouraging better governance and disclosure, pension funds can carefully guide the widespread adoption of AI and contribute to more transparent, equitable, and future-fit corporate behaviour. This doesn’t mean limiting innovation but ensuring that it is guided in a way that aligns with societal expectations and legal standards, and supports long-term economic stability, inclusion and accountability.

We’re committed to working alongside companies, policymakers and industry peers to ensure this governance evolves in step with innovation. Because contributing towards a resilient, trustworthy economy in the age of AI is not just good governance, but an essential part of our duty to current and future beneficiaries.

References

Share
Previous Next

Related Articles

A person with wavy, blonde hair wearing a light shirt sits across from another individual in a bright, soft-focus setting

Women and Wealth: Building Better Advice Relationships

A woman in a blue shirt holds her chin in thought, surrounded by a colorful, modern workspace

The resilient paraplanner

A close-up view of scattered one-dollar bills, showcasing intricate details of the banknotes and their green and black print

Another day, another dollar: US dollar dominance?

A person analysing financial data on a smartphone, with a laptop displaying similar charts and spreadsheets in the background

Beyond the benchmark: unpacking smart beta strategies

Aerial view of a winding river surrounded by dense, vibrant green rainforest and scattered clouds, showcasing a lush, natural landscape

COP30 – what we’ll be looking out for

A group of three women gathered, one holding a baby, against a vibrant red wall, conveying warmth and connection

Inheritance tax is changing: Are you and your clients ready?

A wooden signpost displaying directions for North, South, East, and West against a clear blue sky

Global investment market outlook: Q4 2025 trends & insights

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: Q3 2025 – performance & highlights

A woman in a light blue blouse gestures while speaking during a meeting, surrounded by greenery and participants in a bright setting

Unlocking growth potential with our new multi-asset funds

Aerial view of Rio de Janeiro featuring the Christ the Redeemer statue atop Corcovado Mountain, with city and coastline in the background

Rethinking emerging market debt: A changing risk landscape

A vibrant sunset over New Delhi's Rajpath, with crowds and vehicles, framing iconic government buildings and lampposts

The lowdown on India

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: August 2025 - performance & highlights

A woman in a colourful shawl interacts playfully with a child holding a leaf, set in a green outdoor environment

From emissions to alignment: how Scottish Widows is embedding forward-looking climate metrics into investment strategy

Staying the course: why CMAs matter in volatile markets

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: July 2025 performance & highlights

A woman with long reddish blonde hair is engaged in discussion with a man, with a whiteboard in the background and flowers nearby

Engage, oversee, influence: Our three-pillar stewardship approach

Nighttime scene of a toll booth with blue structures, stopped cars, and a bridge in the background under a dramatic sky

Asset correlation and inflation: Is hedging the answer?

A group of people engaged in conversation in a modern indoor setting, featuring vibrant clothing and an atmosphere of active discussion

How minding the gender gap can unlock opportunity

A view down a city street at dusk, featuring the U.S. Capitol dome in the distance, surrounded by trees and parked cars

Expectation vs reality: Assessing Bessent’s 3-3-3 plan

A person analysing stock market data on a tablet, using a pen to highlight candlestick charts in vibrant red and green colours.

Why systemic risks matter for investors

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: Q2 2025 performance & highlights

A close-up of a compass resting on a wooden surface, with the needle pointing north, revealing detailed markings and a shiny metal casing.

Global investment market outlook: Q3 2025 data & insights

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: May 2025 - performance & highlights

A hand holding a pen points to colorful financial graphs on a screen, illustrating market trends and data analysis

Our asset allocation approach

Image for Either or? Understanding key differences between multi-asset funds and model portfolios

Either or? Understanding key differences between multi-asset funds and model portfolios

A man and a woman engaged in conversation at a bright café, with a laptop and notes on the table between them

Resilience through diversification: Why multi-asset matters now

The Bank of England's façade with British flag flying, framed by tall columns against a clear blue sky

Government debt – what it means for investors

Aerial view of São Paulo, featuring the iconic Estaiada Bridge, skyscrapers, and a winding river amidst bustling city streets

Emerging markets: Into the spotlight?

Brightly illuminated dragon lantern adorned with colourful ornaments, capturing the spirit of celebration in a festive venue

Spotlight on China

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: April 2025 - performance & highlights

Two men engaged in a discussion at a table, surrounded by bright windows and a laptop, illustrating a collaborative work atmosphere

Tax benefits of Drip-feed Drawdown

A person wearing a blue sweater gestures while speaking in a discussion setting, with a play button overlay on the image

Inheritance tax planning – what does the future hold?

At what price?

A wooden signpost displaying directions for North, South, East, and West against a clear blue sky

Global investment market outlook: Q2 2025 trends & insights

A close-up of a trading chart displaying candlestick patterns, volume bars, and technical indicators on a dark background

Global investment market review: Q1 2025 performance & highlights

A person in a cozy setting examines documents while seated at a laptop, surrounded by books and a green plant in the background

Emergency tax and reclaims

A person in an orange hoodie watches a vodcast on his smartphone, surrounded by a lush green background

The value of advice

An older man in a red sweater rests comfortably, while another person gently places a hand on his shoulder, showing support and warmth

Unlocking the future of estate planning: Adapting to new inheritance tax rules for pension funds from April 2027

Two people engaged in a serious conversation in a bright, modern office space. One gestures animatedly while speaking

Salary, dividend or pension contribution?

An elderly couple dances closely together, sharing a joyful moment with hands intertwined, set against a cozy interior background

Know your limits – Pension and ISA allowances FAQs

A person in a blue cardigan gestures while engaged in conversation with a woman, amidst a bright, modern office setting

Autumn budget – the implications for advice

Three people analyse graphs displayed on a laptop during a meeting, with notebooks and a smartphone on the table

Investor Confidence Barometer 2024 - Research round-up

A close-up of white dice with black dots, scattered on a reflective surface, hinting at an ongoing game

Recognising risks in the platform market

A professional meeting taking place in a modern office, with two individuals shaking hands while seated at a table

Investor Confidence Barometer 2024 - Introduction

A man wearing a blue checkered shirt holds a stack of papers, seated in a modern office environment with a laptop in front of him

Advisers are embracing change

A person holds a tablet displaying a financial account overview with interactive graphs and performance metrics

Mixed signals on investment confidence

A person in a red sweater sits at a desk, contemplating with a pen in hand and a coffee mug beside a laptop, illuminated by soft light

Paraplanner survey 2024 introduction - Paraplanning redefined

Young female with long brown hair and wearing a light grey jacket presents in front of four seated work colleagues whilst standing in front of a screen with a blue and red data chart beside a scottish widows logo

Paraplanner survey 2024 - research round up

A person wearing earbuds is attending a video conference on a laptop, displaying multiple participants on the screen in a workspace setting

Paraplanning redefined: Webinar

A person in a suit holds a smartphone in one hand while typing on a laptop with the other, seated on a couch. Soft lighting in background

Paraplanning & technology: A love-hate relationship?

A woman in business attire sits at a desk, using a smartphone while focused on a laptop screen, illuminated by warm lamp light

Paraplanning in the regulatory age

Two people engaged in a discussion at a desk, one holding a tablet while the other ponders, with greenery in the foreground

Paraplanning: The myths and misconceptions

Close-up of a hand with a pen pointing at a digital screen displaying dynamic financial charts and market trends, illustrating stock performance and investment analysis.

Scared of investing when the stock market is at an all-time high? You shouldn’t be

View of the iconic Bombay Stock Exchange (BSE) building in Mumbai, featuring its curved architecture, digital stock ticker with live updates on Tata Motors, Tata Power, Tata Steel, and LT, set against palm trees and urban surroundings

India: Investing in the world’s most expensive stock market

A person's hand holds a stylus, marking points on a colorful financial chart displaying candlestick patterns and trends

Bullish advisers, cautious investors

Two professionals engaged in a discussion at a table with a laptop, surrounded by colorful vertical stripes in the background

Investor Confidence Barometer 2023 - Research round-up

A child in overalls and a red shirt, sits closely with an older adult, both focused on a tablet amidst lush green plants

Gearing up for the great wealth transfer

Top down view of a team working in a bright office at a brown table

Investor Confidence Barometer 2023 - Introduction

Two women engaged in a discussion in a modern office setting, with a laptop and a presentation screen in the background

Challenges and opportunities

A person in a white blouse holds a tablet, with a bright, modern workspace in the background filled with color swatches

The professional paraplanner

A person interacts with a tablet displaying digital graphs and data analytics in a modern outdoor setting with blurred background lights

Other key findings

A close-up of a hand holding a stylus, tracing over digital financial charts and graphs on a tablet screen

The technology-enabled paraplanner

A hand reaches out to touch a glowing microchip with circuitry, symbolising technology and innovation against a dark background

The connected paraplanner